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Focus Group Transcription is the transcription of audio recordingorvideo recording of a focus group session. These sessions are important means to gauge the prevalent mood of the market and to get initial reactions to a new product or service that is about to be launched.
A focus group is basically a tool used by market research firms. It is similar to an interview except that the there is a single interviewer and many interviewees. A focus group is organized by a marketing research firm by bringing together about 6 to 10 people under one roof, at one time and inviting responses from them for questions pertaining to design, utility or anything about the product that matters. This highlights just one area of application and likewise if you are part of or associated with any of the following Educational institutions or organizations:
- Universities,
- Market Research companies,
- Training Companies,
- Local Bodies,
- Marketing Consulting firms,
- Non Profit Organizations
- Research based organization
- Telephone based groupd discussions
- Conference call services
- Market research segment
Then these sessions about specific subjects need to be documented for research purposes. At Transcriptionstar recoding and transcribing these focus group sessions are done by our experts using the latest state of the art technology with extreme care and client link specified formatting guidelines keeping your needs in mind.
We provide focus group transcription services from video tapes as well as normal audio formats, but we highly recommend that you shoot focus groups on video so that it would be easier for our experts to identify multiple speaker sessions for the transcript to ne of a very high quality.
To get time code in the transcript, we advice our clients to either Submit audio material on VHS or DVD with a visible time code "window burn" or you can also Pick the start and end time code from your video or audio and send along as note. link Unlike other transcription companies which demands video window burn to transcribe the audios with time code, our transcription process is capable of time coding even without video window burn.
Our Recommended audio formats for focus groups:
- We recommend you to record focus group on DVD since the recording technique makes a huge difference in transcript quality.
- Avoid using micro cassette to avoid low quality final transcript.
Transcriptionstar with its vast exposure and experience is actively involved in completing numerous Market research companies, marketing consulting firms & Research based organizations to document their market research segments, telephonic group discussions by providing them with guidelines to use the technology, devices, recording methods of telephonic interviews/conferences, interviews conducted over VOIP or SKYPE, and best recording practices to get high quality transcript, University dissertation for Phd students who to put into words say that “Transcriptionstar dissertation/Thesis transcription services are very TAT reliable and Cost Effective link not forgetting to mention that their quality is of a very high standard.
Our experts share their expertise with our clients on how to conduct Moderated Focus Group sessions with professional recording tips and advice in recording, formatting, transcribing . We do enjoy being the first choice Focus Group transcription company.
Here is a partial list since we have limitations in disclosing many of our customers
- Market Research companies
- Universities
- Non Profit Organizations
- Local Bodies
- Training Companies
- Marketing Consulting firms.
Services we offer
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