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focus group transcription

 

Focus Group Transcription

    Focus Group Transcription is the transcription of audio recordingorvideo recording of a focus group session. These sessions are important means to gauge the prevalent mood of the market and to get initial reactions to a new product or service that is about to be launched.  

 A focus group is basically a tool used by market research firms. It is similar to an interview except that the there is a single interviewer and many interviewees. A focus group is organized by a marketing research firm by bringing together about 6 to 10 people under one roof, at one time and inviting responses from them for questions pertaining to design, utility or anything about the product that matters. This highlights just one area of application and likewise if you are part of or associated with any of the following Educational institutions or organizations:

  • Universities,
  • Market Research companies,
  • Training Companies,
  • Local Bodies,
  • Marketing Consulting firms,
  • Non Profit Organizations
  • Research based organization
  • Telephone based groupd discussions
  • Conference call services
  • Market research segment

Then these sessions about specific subjects need to be documented for research purposes. At Transcriptionstar recoding and transcribing these focus group sessions are done by our experts using the latest state of the art technology with extreme care and client link specified formatting guidelines keeping your needs in mind.  

We provide focus group transcription services from video tapes as well as normal audio formats, but we highly recommend that you shoot focus groups on video so that it would be easier for our experts to identify multiple speaker sessions for the transcript to ne of a very high quality.     

To get time code in the transcript, we advice our clients to either Submit audio material on VHS or DVD with a visible time code "window burn" or you can also Pick the start and end time code from your video or audio and send along as note. link Unlike other transcription companies which demands video window burn to transcribe the audios with time code, our transcription process is capable of time coding even without video window burn.

Our Recommended audio formats for focus groups:

  1. We recommend you to record focus group on DVD since the recording technique makes a huge difference in transcript quality.
  2. Avoid using micro cassette to avoid low quality final transcript.

Transcriptionstar with its vast exposure and experience is actively involved in completing numerous Market research companies, marketing consulting firms & Research based organizations to document their market research segments, telephonic group discussions by providing them with guidelines to use the technology, devices, recording methods of telephonic interviews/conferences, interviews conducted over VOIP or SKYPE, and best recording practices to get high quality transcript, University dissertation for Phd students who to put into words  say that “Transcriptionstar dissertation/Thesis transcription services are very TAT reliable and Cost Effective link not forgetting to mention that their quality is of a very high standard.

Our experts share their expertise with our clients on how to conduct Moderated Focus Group sessions with professional recording tips and advice in recording, formatting, transcribing . We do enjoy being the first choice Focus Group transcription company.

Here is a partial list since we have limitations in disclosing many of our customers

  • Market Research companies
  • Universities
  • Non Profit Organizations
  • Local Bodies
  • Training Companies
  • Marketing Consulting firms.

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More Info On Focus Group Transcription

What is the need for Focus group Transcription?

    * Focus group transcription is generally used in the business and medical field for planning, marketing, or evolution. It helps to improve the product or services of the organizations.

  * Focus group is an important tool for acquiring feedback regarding new products, as well as various topics.

  * Focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public.

   *This can provide invaluable information about the potential market acceptance of the product.

How TranscriptionStar can Help You?

   TranscriptionStar has expertise in converting the focus group audio recordings into text documents with greater accuracy and Expertise. Our transcriptions are created by transcriptionists with years of experience behind them.

       This gives them the edge in accurately transcribing even the most poorly recorded files. Moreover, our company has provided transcription services to a wide range of clients across various sectors. Our transcriptioning infrastructure is as robust as it can get and our acquired expertise is unmatchable indeed.
   We shall consider all your formatting needs while getting your focus group session transcribed. If you want a summarized document with profiles of participants in the focus group and the minutes of the session, we will be glad to extend that service to you as well.

 

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