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Focus Group Transcription is the process of converting audio recording or video recording of a focus group session into text. ThThe session help companies find out the mood of the market. It also helps them know how people will react to a new service or product that has been released.
Market research firms basically use focus group method. It differs from interviews in only one aspect. That is the number of interviewees varies, but the number of interviewer is one. The marketing research firms bring around 6 to 10 people under one roof at the same time. These people are then asked give feedback about anything concerning the product. Focus groups are also used by following institutions or organizations.
Transcription Star uses the latest technology will extreme care while following the guidelines of the client.
We can convert both audio and video recording into transcripts. We however recommend that you send us the video recording. The reason for this is that it will help us identify different speakers, thus enabling us to provide high quality transcripts.
For clients who want time stamping, we humbly request them to submit the audio material either on DVD or VHS using window burn. The window burn should be visible. We can however do time coding even without video window burn.
Our Recommended audio formats for focus groups:
- We recommend you to record focus group on DVD since the recording technique makes a huge difference in transcript quality.
- Avoid using micro cassette to avoid low quality transcript output.
Transcriptionstar with its vast exposure and experience is actively involved in transcription services of numerous Market research companies, marketing consulting firms & Research based organizations to document their market research segments, telephonic group discussions by providing them with guidelines to use the technology, devices, recording methods of telephonic interviews/conferences, interviews conducted over VOIP or SKYPE, and best recording practices to get high quality transcript.
Here is a partial list of our customers from the below mentioned domains;
- Market Research companies
- Universities
- Non Profit Organizations
- Local Bodies
- Training Companies
- Marketing Consulting firms.
Our experts share their expertise with our clients on how to conduct Moderated Focus Group sessions with professional recording tips and advice in recording, formatting, transcribing. We do enjoy being the first choice Focus Group transcription company.
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