Market Research companies, Universities, Training Companies, Local Bodies Marketing Consulting firms, Non Profit Organizations and other research based organization conduct Moderated focus group sessions. These sessions about specific subject ought to be documented for research purposes. At TranscriptionStar recoding and transcribing these sessions are done with extreme care with specific formatting guidelines.

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We do focus group transcription services from video tapes and usual audio formats. We recommend that you shoot focus groups on video to enable transcribers to identify multiple speakers. This will greatly enhance and help you to get quality transcript.

To get time code in the transcript, we advice our clients to either
Submit audio material on VHS or DVD with a visible time code "window burn,"

Or

Pick the start and end time code from your video or audio and send along as note. Our transcription process is capable of time coding without video window burn.

Notes on Audio Formats for Focus Groups:

1. We recommend you to record focus group on DVD
2. Avoid using micro cassette. Else, the final transcript will most likely be extremely poor. Best of the process recording technique makes a huge difference in transcript quality.

Moderated group discussions about specific subject ought to be documented for research purposes. Recoding and transcribing these sessions are done with extreme care with specific formatting guidelines

We have been successfully satisfying many Market Research companies, Universities, Non Profit Organizations, Local Bodies, Training Companies, Marketing Consulting firms . We help our customers to conduct Moderated Focus Groups sessions with professional recording and transcription. Our expertise in recording, formatting, transcribing Focus Group recordings is one of the best and very hard find in the market. Our satisfied customers vouch this on request.

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We have worked on various Non Profit Organizations, Market Research companies, Universities, Local Bodies, Training Companies, Marketing Consulting firms in Focus Group documentation works . Here is a partial list since we have limitations in disclosing many of our customers.

General info (Focus Group Transcription)

A Focus Group Transcription involves the transcription of audio/video recording of a focus group session. These sessions are important means to gauge the prevalent mood of the market and to get initial reactions to a new product or service that is about to be launched.

A focus group is basically a tool used by market research firms. It is similar to an interview except that the there is a single interviewer and many interviewees. A focus group is organized by a marketing research firm by bringing together about 6 to 10 people under one roof, at one time and inviting responses from them for questions pertaining to design, utility or anything about the product that matters. The discussion lasts for about 2 hours. The background of the people invited is not drastically dissimilar. At the same time, the general profile of the group is usually one which corresponds to the kind of idea you will moot or product that you have thought of. Say, if the product is going to be a new aftershave lotion, then the focus group will consist of men only for obvious reasons.

So we can see that a focus group is a very important marketing tool for the qualitative research into user preferences. In fact, most major companies have resorted to this method to get a first hand account of the impression their product or service is going to create. However, such a focus group session is worthless if it is not recorded for reference purpose. The responsibility of quality of discussions and its subsequent use lays with the moderator. All his efforts in conducting such a session in an efficient manner will come a cropper if he does not get a proper recording of the session undertaken. Rather than relying on memory, most moderators now get the session video recorded. This video also needs to be transcribed for the sake of keeping a record. The moderator may either want a brief summarization of the session or he may want to analyze it deeply to gather valuable conclusions. The former case is rare as companies want the focus group to guide the product design and research that would proceed from that point. Also, big companies conduct a number of focus group sessions with groups of different profiles. In order to compare these discussions, nothing but a detailed understanding of each session would do. Analysis of recordings of the sessions will be too cumbersome. Your best bet lies in getting the recordings transcribed by a good focus group transcription company. This is where we step in. Our focus group transcription service has been the choice of several market research firms. Our transcriptions are created by transcriptionists with years of experience behind them. This gives them the edge in accurately transcribing even the most poorly recorded files. Moreover, our company has provided transcription services to a wide range of clients, coming from different sectors. Our transcriptioning infrastructure is as robust as it can get and our acquired expertise is unmatchable indeed. To top it all, our services make use of the outsourcing mechanism. Our Indian arm employs the best of transcriptionists but requiring minimal expenses as operating costs. This cost advantage will be passed on to our clients completely and without any strings attached. In this increasingly globalized world where the battle of bottom lines is cut throat, no company that hesitates to make use of the opportunity of outsourcing can last for long.

We shall consider all your formatting needs while getting your focus group session transcribed. If you want a summarized document with profiles of participants in the focus group and the minutes of the session, we will be glad to extend that service to you as well.

Services we offer

	Focus Group Transcription		Conference Call Transcription
	Business Transcription		MP3 Transcription
	Quarterly Earnings Transcription

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