When Larry Page and Sergey Brin founded Google in 1998, with a mission statement “to organize the world's information and make it universally accessible and useful”, they must have not dreamed about the internet revolution they would be bringing about. Google is currently the number one search engine sought after by people worldwide. Getting a high ranking on Google ensures that your video gets maximum viewership.

YouTube, The most popular video sharing site, is now no longer restricted to entertainment.  YouTube is the ‘go-to’ source for videos of all kinds, from educational to informative and entertaining.  If you created and uploaded a video about your product, service, industry or niche, imagine the number of potential views it could receive!

But Google does not recognize keywords said in YouTube videos. In fact, Google cannot tell much about your video apart from the tags or titles you uploaded the video with. A recent independent test study conducted by SEO Consultant Everett Sizemore and Nathan Joynt proved that “YouTube and Google Video search both index and factor into ranking the keywords found in Caption files but not the keywords said in videos without captions or transcripts.”

 So, how to get a high ranking on Google and ensure maximum viewership for your video?

The solution is simple – Video Transcription.

By transcribing your video and uploading the transcript on YouTube, you are giving Google specific information on the content of your video. This ensures that when someone searches for a phrase in your video, Google will display your video in the search results. Having a transcription uploaded to your video also gives Google the option to start playing your video from the point where the search phrase appears in the video.  

Click here to know more about the Transcription Star Advantage